Six beers. Six principles. Six aspiring artists. Six up and coming brewers. All in the name of creativity (and for the love of beer).

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To show we are an agency that champions creativity, we launched a competition in partnership with D&AD and UBREW to showcase the best creative talent from across the country.

 

The challenge? To create a beer representing one of six creative principles. What does 'responsibility' look like? How does 'audacity' taste? It was all up to our illustrators and brewers. The winners were picked by an expert panel of world-class creatives and brewers.

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And where better to launch the world's most creative six pack then at the D&AD New Blood Festival in the Truman Brewery. Here, the winning beers were served to the cream of the creative industry, getting our winners' work into the hands of those who mattered most. Turns out we could organise a piss up in a brewery.​​​​​​​