Nine out of ten asthma and COPD patients fail to stick with their medication after a year.

 

AirFluSal Forspiro is an inhaler with a specially designed 'dosing strip' to help patients remember exactly how many doses they've taken. With this, AirFluSal Forspiro is able to achieve greater persistence rates compared to its competitor.

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In this campaign we tell stories of individuals who have achieved great things by ‘persisting’ or sticking with a task they have set themselves.

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These stories are told using the 'dosing strip' to drive the narrative around the central character, showing that with AirFluSal Forspiro persistence pays off.

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