We rebranded Saatchi & Saatchi Wellness to reflect our position as the empathy agency by creating the first ever brand to respond to emotion. 

 

The website measures the wellness of the world in real-time using IBM Watson to search key terms on social media. This data is fed into an algorithm to generate beautiful and original works of art. It allowed us to see what the world was feeling when the UK voted to leave the EU, when Trump was inaugurated or the day we lost Bowie.

​

Within the agency, we brought this idea to life by hooking each team member up to an EEG headset and asking them to think of an emotional moment in their life. Like the time our MD's dad had a heart attack on his stag do. The recorded brain activity was fed into the same algorithm to create a piece of art unique to that individual. This would become their personalised business card and email signature. 

​

Despite the Publicis wide award ban, our rebrand got plenty of attention. Picking up a few awards with coverage by creative websites across the globe, including Creative Bloq, Mashable and Vice.

​

​